Publication ad

Here are my thumbnails & rough for the publication ad. My target audience is people reading the New York Times so I figured this was a wide variety of audience. Instead of making it about books I instead made the ad about shoes. Here is my final image:

There were many challenges for this project. Figuring out what the bleed and margins. I realized that they had already added the bleed to the final image size so all I had to do was figure that out. Turns out it is the same bleed and margins we have been using this whole time. The challenges I had was resizing my picture so that it fit in-between the bleed line I'm still just a little off on the left but was just getting frustrated with it. I really like how my duotone with the sand turned out the main thing to remember when you are making a duotone is remember to save it as an eps. file. The call to action for this ad is the Microsoft tag which is basically like a QR code where you can scan it into your smart phone and go to a website or something like that. A QR code is only black and white though and tags can be in color and can also be customized from your own photographs. I do have permission to use all the images I have used. 

Newspaper ad

These are the thumbnails & rough for the the newspaper ad project. Our budget for this project was $100. The formula I used to calculate this was 3 column width X 8" = 24". 24X $4 which is equal to 96 dollars. Which makes the InDesign file 5.75"X 3". My target audience for this project is anyone reading the paper who loves shoes and needs to buy some more. My call to action is for people to come to the store and buy shoes. We are also using a bitmap for this project. A bitmap is  hand drawn element that we scanned in which has to be black & white. This element also has its own mode called bitmap. I had to resize my bitmap so first I had to change the mode to greyscale. When this was done I had to unlock my layer and then resize the bitmap. Once all this was done then I then changed it back into bitmap mode. Here is my bitmap. Then once all these elements and requirements were done I have my finished product. The picture I chose with the high heel I had permission to use.