Wednesday, March 30, 2011

logo change

Starbucks has recently changed their logo where the"Siren" (the lady the used for the logo) is the only element they now have for their logo. Their old logo had the siren a little smaller and the words of their company enclosed in a circle. Starbucks changed their logo for their 40th anniversary. I personally really actually like the change of the logo because it is more modern & it starts to make it not only a logo but I think turn it into a identifiable symbol. An of example of this is what do you think of when you think of a swoosh symbol-Nike, an apple with Mac, and many others. Also another reason why I think that Starbucks changed their logo is also to probably get more press for their company. Good or bad attention either way it being attention to their company.

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