logo change

Starbucks has recently changed their logo where the"Siren" (the lady the used for the logo) is the only element they now have for their logo. Their old logo had the siren a little smaller and the words of their company enclosed in a circle. Starbucks changed their logo for their 40th anniversary. I personally really actually like the change of the logo because it is more modern & it starts to make it not only a logo but I think turn it into a identifiable symbol. An of example of this is what do you think of when you think of a swoosh symbol-Nike, an apple with Mac, and many others. Also another reason why I think that Starbucks changed their logo is also to probably get more press for their company. Good or bad attention either way it being attention to their company.

Advertising

This may not be the most exciting packaging for workout gear but it does show many of the different ways to use the product. It is also in a color that will pop out from an aisle that you look at. Maybe a way to improve this packaging would be to make the person on the white background a different color because sometimes white can be a little boring for negative space. This packaging is mainly focusing on a younger audience that like to work out. Hence, why they put a younger person in to illustrate how the product works. This packaging helps to make the product a little bit more appealing but not enough for me to buy it.

The next four pictures are of the make-up brands Hard Candy & Revlon. The first three are the Hard Candy and the last picture is of Revlon. The Hard Candy brand appeals to a pre-teen to young adult audience because of their kind of script-feel to the lettering almost a goth/graffiti feel. I hardly wear make-up but I never heard of this brand until I saw the packaging and I like it so much that I am probably going to break down and buy some of the product just to try. I also really like their logo which is simple enough but also has interesting texture and flow to it. I think it would be really cool to put on a shirt I would totally wear it. The next I have is Revlon which is a brand most people think of make-up. But this ad is simple but it conveys the consumer the message loud and clear these are the here is the different nail polishes and Jessica Alba wears so you can too! Celebrity endorsements also helps a brand to stay current to their audience and make the consumers want to buy the product.

Next are my examples of effective signage and ineffective signage. My example of Salon 9 is effective because the 9 is appealing to audience while the other font is not in this same script-like style because then it would be to hard to read which is the main point of a sign. I also like that the background for the sign is black because it really has a great contrast to the pink of the nine making it stand out more. What I think is an ineffective sign is this 9th street shops because I think there is too much variation in the size of the font which makes my eyes moves too much which really gives me a headache. Also the color of this font does not contrast well with brick which makes it even harder to read for me.

Direct Mail

Here are my sketches for the direct mail project. My specific audience is for boys and girls between the ages of 10-15 elementary students to junior high students. The two specific people that I want to cater to for this direct mail piece is boys/girls. The call action for this piece will be that for them to tell their parents that they want to go to this soccer training camp and have them call or e-mail to reserve their space in the camp.

Here is the screen shot for my direct mail piece. The specifications for this job was to either make it 7"X 5" or a 6" X 4" that folds. I decided to use a 7X5 because I thought that it would be a little easier to get my mind around. One thing to consider while making a 7X5 is that you have to remember on the back to leave room around 3 inches on the back cover for a place to put the address bar. I chose the red color to make it appeal to a younger audience and also to contrast with the color of the grass. I picked Caxton bold italic and Caxton bold for my fonts because they are playful but yet that are still legible. I wanted to keep the piece simple so that the call of action of going to the website would not be overwhelmed by too many pictures or body copy. This direct mail piece I used a 4 color raster and a full bleed on all sides. 4 color raster that is from Photoshop and these elements can only but put in the InDesign through a tiff file or an eps file. The elements I chose to change on my direct mail piece the first name on the cover, the pictures for the boys and girls also for the front. Then for the back I only change the link for the boys and girls. I found all photos in the Clip Art>High-Res Photos>Sports and have permission to use them.